Funding the next generation of food industry disruptors

New Crop Capital is a specialized private venture capital fund. We invest in talented, focused entrepreneurs whose products or services replace foods derived from conventional animal agriculture, which we view as an antiquated and inefficient food production system with serious vulnerabilities. The meat, egg, and dairy sectors represent a $700 billion global market that is ripe for innovation and large-scale disruption.

NCC provides early-stage investments to companies that develop cultured and plant-based meat, dairy, and egg products, as well as service companies that facilitate the promotion and sale of such products. We primarily provide Angel, Seed, and Series A funding, with investments ranging from $50,000 to $1,000,000.

Drawing upon the expertise and networks of its talented advisory board, NCC also connects early-stage companies with other motivated investors in the food technology space.


Chris Kerr

Investment Manager

Chris Kerr has more than two decades of leadership experience in financial and venture capital management. In addition to his work with NCC, Chris serves as director at MIXONIUM Group Holdings Inc., Pitcairn Financial Group, and Anark Corporation, and as managing partner at Abele Kerr Investments. As Investment Manager, Chris manages deal flow, and performs asset and market level analyses.

Bruce Friedrich


Bruce Friedrich graduated magna cum laude from the Georgetown University Law Center and also holds degrees from Johns Hopkins University and the London School of Economics and Political Science. He has held leadership roles for the past two decades at food advocacy organizations promoting alternatives to conventional meat, egg, and dairy products. As Managing Trustee, Bruce focuses on deal flow, investment decisions, and relationships with companies.

Viveca Morris


Viveca Morris is an MBA student at the Yale School of Management. She previously worked for First Round Capital as a Partner Operations Manager and served as an investment partner for Dorm Room Fund, the nation’s premiere student-run venture firm. Viveca graduated from Yale College in 2015 where she studied environmental challenges with a focus on emerging technologies and food systems. As a part-time adviser to New Crop Capital, she focuses on strategy and deal flow.

Mark Langley

Investment Manager

Mark Langley has worked as an engineer, analyst, economic consultant, and as an advisor to plant-based start-ups. He has more than a decade of experience on Wall Street, where he analyzed special-situation and high-tech companies. He has contributed to several books, been interviewed for television and radio programs, and has been quoted in a variety of leading publications. As Investment Manager, Mark works with Chris to manage deal flow, and performs asset and market level analyses.

Frohman Anderson

Venture Partner

FFrohman Anderson previously co-founded Pure Haven Essentials, a brand of non-toxic and organic personal care products, in 2009. After graduating from Dartmouth College in 2014 with a bachelor’s degree in Environmental Studies, Frohman assisted PHE until its acquisition in 2016. Frohman then launched EverHope Capital to invest in innovative alternatives to animal-based products. As Venture Partner, Frohman focuses on deal flow, new ventures and market level analysis.

Dan Altschuler Malek

Venture Partner

Dan Altschuler Malek is an entrepreneur experienced in sustainability, startups, and international trade. His endeavors over the last 20 years include launching a natural snack company, heading a logistics firm, opening a restaurant, and managing a creative agency. He holds a degree in Business Management from Mexico’s Universidad Iberoamericana and an MBA from Babson College. As Venture Partner, Dan pursues strategic opportunities across Latin America for New Crop Capital’s portfolio companies. 


New Crop Capital welcomes syndication with like-minded investors and solicitations from companies and entrepreneurs seeking funding.

To inquire about co-investing, or if you are seeking funding and your business plan falls within the purview of NCC’s interests, please email us at Please attach any supporting materials that you would like us to review. State how your business aligns with the directives of NCC, which sector of the food industry you are working in, and any additional context regarding your request.

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